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Attract

ATTRACT

Making your leadership visible from the outside.

Young employees choose leadership. They join when they see how leaders guide, support, and develop people in daily work.

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Leadership Brand Definition
We help you make your leadership approach clear and concrete. What leaders do. How decisions are made. How growth happens in real tasks.

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Leadership Communication Alignment
We shape how you talk about leadership externally, so applicants understand what working here feels like. Plain language. No slogans.

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Leader-Led Role Messaging
We rewrite job and role descriptions so they reflect real expectations and real development paths, based on how leaders actually lead.

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The result is an employer brand that attracts people who want to learn, contribute, and grow in an environment where leadership is practiced every day.

Recruit

RECRUIT

Recruitment that shows how you lead.

Recruiters and hiring managers are the first experience of leadership. Young candidates decide quickly if there is clarity, follow-up, and room to grow.

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We adjust your recruitment process so it communicates your leadership culture in every step. Clear role expectations. Structured conversations. Decisions that are transparent and timely.

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Role and Expectation Definition
We make the job clear before recruitment begins. What success looks like. How progress is supported. Who they learn from.

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Leader-Led Interview Process
We train leaders to run short, focused interviews. Direct questions. Realistic work examples. Honest conversations about direction and development.

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Candidate Experience Alignment
We shape the full journey from first contact to offer. Quick response times. Clear steps. A tone that reflects how you lead on the inside.

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The result is recruitment that attracts candidates who understand the work, respect the leadership, and are ready to contribute from day one.

Lead

LEAD

Leadership that works in the real workday.

Leadership development only matters if it changes what leaders do, day to day. Young employees stay, grow, and contribute when leadership is clear, present, and consistent.

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Leadership in Practice Programs
We train leaders directly in their own context. Short sessions tied to real tasks. Clear routines for direction, feedback, and follow-up. No theory for theory’s sake.

 

Leader Check-In Framework
We implement a simple weekly conversation structure that keeps work, progress, and expectations aligned. Leaders learn to guide without micromanaging.

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On-the-Job Development Coaching
We support leaders as they try new approaches in their actual work. Real cases. Real conversations. Real adjustments.

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This builds leaders who act with clarity, support growth in the flow of work, and create teams where people take responsibility and choose to stay.

Retain

RETAIN

Retention grounded in consistent leadership relationships.

Retention is not a benefit program, it is the outcome of clear direction, steady support, and ongoing conversations about progress and expectations.

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Retention Rhythm
We establish a simple weekly check-in structure that anchors priorities, follows up on commitments, and keeps leader-employee dialogue active and predictable.

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Growth in the Flow of Work
We define development steps based on real tasks and responsibilities. Employees see advancement as something happening now, not later.

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Leadership Presence in Conversations
We equip leaders to have direct, calm, and constructive 1:1 dialogues. Challenges are addressed early, momentum is protected, and trust remains intact.

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This strengthens commitment. Work stays on track. People feel guided, recognized, and connected to their leader. And they choose to stay.

Workshops

WORKSHOPS

Discover transformative leadership through our targeted workshops,

crafted to bridge the generational divide and enhance workplace dynamics.

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With actionable advice and concrete tools ready for immediate application, our sessions are designed to provide you with the strategies needed for today’s diverse work environment. Tailored to meet your unique challenges, each workshop promises to equip you with the skills necessary for leading across generations, especially Generation Z.

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Customized for Impact: Our workshops can be customized to fit the specific needs of your team or organization, ensuring relevance and maximum effectiveness. Explore our key offerings:

Insights

OUR PODCAST & ARTICLES

Hvorfor de fleste unge ikke vil røre din virksomhed med en ildtang...

Finans / JyllandsPosten, 19. juli, 2024

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Erfaring er overvurderet: Derfor skal du hyre baseret på motivation og ambition

Finans / JyllandsPosten, 7. juni, 2024

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Har du nogensinde spekuleret på, om du har det, der skal til for at være leder, om din løn er fair... 

KarriereKlubben, 25. marts, 2024

 

...eller hvordan du jonglerer dit work/love-life?

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Vi kommer vidt omkring i denne uges Karriereklubben

Hvorfor kvitter flere unge jobbet, næsten lige så snart de er ansat?

Finans / Jyllands-Posten, 8. marts, 2024​

Generation Z på jobbet: Problembørn eller pionerer?

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Finans / Jyllands-Posten, 2. februar, 2024

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Generation Z vil i 2030 udgøre ca. 30 pct. af den samlede arbejdsstyrke. Er de danske virksomheder klar til et helt nyt niveau af krav og forventninger?

The Secret to High-Performing Teams? A Strong Community.

Medium.com, 20. februar, 2024

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Ever noticed how some workplaces buzz with energy and others just… don’t? Here’s the thing: making your team feel like they’re part of something bigger isn’t a luxury anymore; it’s a must-have. 

Our manifesto

OUR MANIFESTO

Bridging Generations, Building Futures

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Empathy isn’t optional:

 

We dive deep into the Gen Z psyche because understanding their beat is our strategy for breaking barriers. We're here to listen, connect, and drive change with heart.

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Keep it 100% authentic:

 

No masks, no facades. Gen Z demands real, and that’s the only currency we trade in. Authenticity isn’t just our strategy; it’s our superpower.

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Inclusion fuels innovation:

 

Diversity isn’t a checkbox; it’s the rocket fuel for innovation. Gen Z’s diversity of thought and background is our goldmine for groundbreaking ideas.

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Empowering with insight:

 

Knowledge isn’t power; it’s empowerment. We equip you with the insights to not only attract and hire Gen Z talent but to lead them to their zenith of success.

All-In on transformation:

 

We’re not just playing the game; we’re changing it. We see a future where work transcends generations, united by purpose, passion, and relentless pursuit of progress.

Let's chat!

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ann@annforup.dk

+45 31 61 60 31

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©2024 by Forup Helmich & Associates

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